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Gambling at Lucky Stores: Empirical Evidence from State Lottery Sales

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Author Info
Jonathan Guryan
Melissa S. Kearney

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Abstract

We show that the week after selling a large-prize Texas Lotto winning ticket, a retailer experiences a 12 to 38 percent relative increase in ticket sales. Some increase persists for up to 40 weeks. We document that the sales response increases with jackpot size and is larger in areas with more economically disadvantaged populations. Sales patterns across games and across retailers are not consistent with most advertising explanations. Furthermore, response patterns are not consistent with representativeness-based explanations for the hot hand or gambler's fallacy; we suggest an alternative explanation for the observed "lucky store" effect. (JEL H27, H71)

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File URL: http://hdl.handle.net/10.1257/aer.98.1.458
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Publisher Info
Article provided by American Economic Association in its journal American Economic Review.

Volume (Year): 98 (2008)
Issue (Month): 1 (March)
Pages: 458-73
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Handle: RePEc:aea:aecrev:v:98:y:2008:i:1:p:458-73

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  1. Mark L. Hoekstra & Scott Hankins & Paige Marta Skiba, 2008. "The Ticket to Easy Street? The Financial Consequences of Winning the Lottery," Working Papers 344, University of Pittsburgh, Department of Economics, revised Oct 2009. [Downloadable!]
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This page was last updated on 2009-11-16.

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