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Gambling at Lucky Stores: Empirical Evidence from State Lottery Sales

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  • Jonathan Guryan
  • Melissa S. Kearney

Abstract

We show that the week after selling a large-prize Texas Lotto winning ticket, a retailer experiences a 12 to 38 percent relative increase in ticket sales. Some increase persists for up to 40 weeks. We document that the sales response increases with jackpot size and is larger in areas with more economically disadvantaged populations. Sales patterns across games and across retailers are not consistent with most advertising explanations. Furthermore, response patterns are not consistent with representativeness-based explanations for the hot hand or gambler's fallacy; we suggest an alternative explanation for the observed "lucky store" effect. (JEL H27, H71)

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Bibliographic Info

Article provided by American Economic Association in its journal American Economic Review.

Volume (Year): 98 (2008)
Issue (Month): 1 (March)
Pages: 458-73

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Handle: RePEc:aea:aecrev:v:98:y:2008:i:1:p:458-73

Note: DOI: 10.1257/aer.98.1.458
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Cited by:
  1. Brian Knight & Nathan Schiff, 2012. "Spatial Competition and Cross-Border Shopping: Evidence from State Lotteries," American Economic Journal: Economic Policy, American Economic Association, vol. 4(4), pages 199-229, November.
  2. Nattavudh Powdthavee & Yohanes E. Riyanto, 2012. "Why Do People Pay for Useless Advice?," CEP Discussion Papers dp1153, Centre for Economic Performance, LSE.
  3. Mark L. Hoekstra & Scott Hankins & Paige Marta Skiba, 2008. "The Ticket to Easy Street? The Financial Consequences of Winning the Lottery," Working Papers 344, University of Pittsburgh, Department of Economics, revised Apr 2009.
  4. Powdthavee, Nattavudh & Riyanto, Yohanes E., 2012. "Why Do People Pay for Useless Advice? Implications of Gambler's and Hot-Hand Fallacies in False-Expert Setting," IZA Discussion Papers 6557, Institute for the Study of Labor (IZA).
  5. Emel Filiz-Ozbay & Jonathan Guryan & Kyle Hyndman & Melissa Schettini Kearney & Erkut Y. Ozbay, 2013. "Do Lottery Payments Induce Savings Behavior: Evidence from the Lab," NBER Working Papers 19130, National Bureau of Economic Research, Inc.
  6. Jonathan Guryan & Melissa S. Kearney, 2010. "Is Lottery Gambling Addictive?," American Economic Journal: Economic Policy, American Economic Association, vol. 2(3), pages 90-110, August.
  7. Brad Humphreys & Levi Perez, 2012. "Network externalities in consumer spending on lottery games: evidence from Spain," Empirical Economics, Springer, vol. 42(3), pages 929-945, June.
  8. Jieyao Ding, 2011. "What Numbers to Choose for My Lottery Ticket? Behavior Anomalies in the Chinese Online Lottery Market," Working Paper Series of the Max Planck Institute for Research on Collective Goods 2011_23, Max Planck Institute for Research on Collective Goods.
  9. D. T. Vergura, 2013. "Credenze: I Dadi Truccati Del Gioco D’Azzardo," Economics Department Working Papers 2013-MK02, Department of Economics, Parma University (Italy).
  10. Narayanan, Sridhar & Manchanda, Puneet, 2008. "An Empirical Analysis of Individual Level Casino Gambling Behavior," Research Papers 2003, Stanford University, Graduate School of Business.
  11. Humphreys, Brad & Perez, Levi, 2011. "Lottery Participants and Revenues: An International Survey of Economic Research on Lotteries," Working Papers 2011-17, University of Alberta, Department of Economics.
  12. Kent Grote & Victor Matheson, 2011. "The Economics of Lotteries: An Annotated Bibliography," Working Papers 1110, College of the Holy Cross, Department of Economics.
  13. Sridhar Narayanan & Puneet Manchanda, 2012. "An empirical analysis of individual level casino gambling behavior," Quantitative Marketing and Economics, Springer, vol. 10(1), pages 27-62, March.
  14. Thomas A. Garrett & Natalia Kolesnikova, 2010. "Local price variation and the tax incidence of state lotteries," Working Papers 2010-035, Federal Reserve Bank of St. Louis.
  15. De Paola, Maria & Scoppa, Vincenzo, 2014. "Media exposure and individual choices: Evidence from lottery players," Economic Modelling, Elsevier, vol. 38(C), pages 385-391.
  16. Kent Grote & Victor Matheson, 2011. "The Economics of Lotteries: A Survey of the Literature," Working Papers 1109, College of the Holy Cross, Department of Economics.

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