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Balanced Scorecard (Bsc) And Concept Economic Value Added (Eva) In Strategic Management Service Company

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  • E. M. Kryukova

Abstract

The strategic approach focuses on the pragmatic decision-making in firms. The uncertainty of the external environment of the company and the political nature of decision making limit the rational performance of firms. The concept of BSC considers a strategy, as some conjecture. Each of the concepts, BSC and EVA, has its advantages, but the integration allows getting more efficient structure with enhanced diagnostic potential. Achievement a synergy of concepts lies in the introduction of EVA as a key indicator of the financial perspective of BSC.

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  • E. M. Kryukova, 2014. "Balanced Scorecard (Bsc) And Concept Economic Value Added (Eva) In Strategic Management Service Company," Business Strategies, Real Economy Publishing House, issue 3.
    • Handle: RePEc:aci:journl:y:2014:id:116
    DOI: 10.17747/2311-7184-2014-3-26-31
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