Transformation of conceptual approaches to assessment of interaction of business entities within the “Structure – behaviour – performance†paradigm when analyzing markets

The authors suggest a renovated approach to market research. The approach is based on the causal relationship of functioning of market entities considered in the «Structure – behaviour – performance» model. The study involves the analysis of approaches to assessment of sectoral markets within which the main indicators describing the market structure are formulated. The results of the study are presented in the form of a report on the market structure containing a set of socio-economic metrics. The structure can become a foundation for developing integral indicators of the market performance and effectiveness and determining market parameters. The suggested method integrates different areas of economic knowledge allowing to increase the completeness of information and its relevanceo a specific market entity. The results of the study can be used when making decisions to improve business efficiency on the basis of a complementary set of indicators describing the homeostasis of the market and understanding its further development.