Justification of the strategic priorities of raising investment attractiveness of housing construction (on the example of Moscow city case study)

Successful justification of strategic priorities in housing construction is vital for the comprehension of development of territorial zoning and urban infrastructure. Also, it satisfies a number of people’s needs which can be observed in renovation of the housing stock and creation of investment infrastructure for attracting external and internal capital. At the same time it is essential to understand that in the context of state and municipal administration the strategic priority for state and business interaction is meeting the needs of both parties. That is the reason why the strategy of development and improvement of the city is of vital importance from the viewpoint of the comfort of life and improvement of the quality of urban infrastructure. And in order to attract investors to the realization of construction projects in which the authorities are primarily interested it is necessary to create additional preferences. Due to the fact that profitability of mass housing construction projects is rather low but it forms the main demand among the population, taking into account the factors of comfort and integration into the urban environment, the authors decided to study and justify the existing trends in the development of large megacities with the consideration of the regional factors and justify strategic priorities for raising investment attractiveness of construction objects for investors.