Strategic opportunities of digitalization of Russian backbone agro-industrial holdings of cattle farming

The article analyzes global technological, environmental and epidemiological trends, which are a basis for identifying strategic opportunities for the long-term development of the global meat market. This process, in turn, is aimed at creating new production models aimed at personalizing needs and responsible consumption. The analysis of the development trends of the Russian cattle farming sector represents decrease of the production and consumption potential, insufficient implementation of export opportunities and monopolization of the sector. Digitalization of value chains of the backbone agroindustrial holdings, which are supposed to be the sector leaders possessing the highest production and innovation potential, is able to create a number of strategic opportunities. Their implementation can facilitate overcoming the negative trends in the domestic cattle farming and strengthening the position of the Russian manufacturers at the international level. On the basis of the theory of strategy and methodology of strategizing developed by Vladimir L. Kvint, and by means of OTSW-analysis method the author of the article makes assessment of strategic opportunities of digitalization of the backbone agro-industrial holdings in the cattle farming sector. On the basis of foreign and Russian research studies and statistic data the author proves that digitalization of corporations is significant for improving the quality of life of the population. OTWS-analysis revealed that digitalization of backbone agro-industrial holdings is able to create such strategic opportunities as improving the quality of meat products, facilitating personalization of the needs' satisfaction and formation of the responsible consumption and production culture, increasing production efficiency, strengthening of export potential, increasing manufacturers' innovation activity in regional food markets. Implementation of the strategic opportunities revealed allow backbone agro-industrial holdings in cattle farming sector to create a number of competitive advantages and modernize strategic management systems.