Behavior models of employees and their increasing role in the theory and practice of management

The authors study two basic approaches to modeling human behavior that have a long history. The first one is connected with shaping desired behavior models. Such models can be found in sacred books of many religions. The second approach is connected with characterizing behavior by means of a certain associative image. The authors present a comparative characteristic of both approaches and reveal their methodological difference. The article describes the problems that arise while using associative models of employees’ behavior in a modern organization. At the same time the authors point out the increasing for many countries significance of the approach connected with shaping desired employees’ behavior models. So they use system basis to structure the basic tasks of shaping desired employees’ behavior models. It helps an organization to find a necessary number of employees’ behavior models. They will facilitate achieving the organization’s objectives, solving its tasks, effective exploitation of the resources and achieving the results. The attention is mainly paid to minimization of the increasing threats of the external environment, particularly to neutralization of the influence of those organizations and individuals whose values do not meet the interests of a certain society and business entities. The authors reveal strategic and current relevance of shaping desired employees’ behavior models for organizations and state, and suggest the way to solve this task. The central place is given to government agencies and the leader’s personal example. The article contains a list of major works to be done within a national project on neutralization of the increasing negative influence of the external environment. There is also a list of conditions for harmonic combination of both approaches to modeling employees’ behavior in practice to obtain additional managerial effect. The authors insist that government regulation of shaping desired employees’ behavior models in organizations is inevitable historically. Delays will only increase the lost profit and the costs for compensating the growing damage.