IDEAS home Printed from https://ideas.repec.org/a/ach/journl/y2020id865.html
   My bibliography  Save this article

The Kuzbass region strategic branding digitalization

Author

Listed:
  • A. S. Khvorostyanaya
  • A. I. Egorova
  • A. A. Maslov
  • A. V. Kolupaeva

Abstract

Governmental support in the formation of economic and intellectual potential of Kuzbass contributes to more comfortable conditions for development of business and improvement of life quality of the population. Strategic branding tools are an effective mechanism which allows building up long-term and trusting relationship with the local people and introducing certain values. The effect of external shocks including the COVID-19 pandemics on the functioning of social and economic spheres also reveal the necessity of their structural transformation and the need for raising digitalization level. The authors of the article suggest a number of strategic initiatives aimed at improving the business reputation of Kuzbass. Kuzbass Trading House can become a centre for promoting Russian hi-tech companies abroad, presenting investment projects. It also can act as an integrator of international engineering projects and a driver for technology transfer. As digitalization tends to spread wider and wider the authors suggest creating an electronic platform «KuzbassTrade» to improve the performance of Kuzbass Trading Centre and build the financial stability of the region. The platform will function as a virtual presentation of products, services and technologies of local representatives of corporate and scientific sectors. State institution «Agency for Investments Attraction and Protection» and leading higher educational institutions and research organizations of Kuzbass should strategically take direct part in creating a unified chain for determining innovative technologies to be implemented (including patent landscape and market niche analysis) and form investment package offers for building new manufactures and consortiums.

Suggested Citation

  • A. S. Khvorostyanaya & A. I. Egorova & A. A. Maslov & A. V. Kolupaeva, 2020. "The Kuzbass region strategic branding digitalization," Russian Journal of Industrial Economics, MISIS, vol. 13(3).
  • Handle: RePEc:ach:journl:y:2020:id:865
    DOI: 10.17073/2072-1633-2020-3-409-416
    as

    Download full text from publisher

    File URL: https://ecoprom.misis.ru/jour/article/viewFile/865/732
    Download Restriction: no

    File URL: https://libkey.io/10.17073/2072-1633-2020-3-409-416?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ach:journl:y:2020:id:865. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Главный контакт редакции (email available below). General contact details of provider: http://misis.ru .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.