IDEAS home Printed from https://ideas.repec.org/a/acg/managt/v9y2021i1p1-7.html
   My bibliography  Save this article

Impact of Surrogate Advertisement: An Unconventional and Revolutionary Tool of Marketers

Author

Listed:
  • Debasish Rout

    (Amity Global Business School)

  • Somabhusana Janakiballav Mishra

    (Amity Global Business School)

  • Ashamayee Mishra

    (Amity Global Business School)

  • Vineet Mehta

    (Amity Global Business School)

Abstract

Like making mountain out of a mole hill, if right form of advertising is done, we can make small things larger and put it in the right perspective in front of a customer. The customer will be so fascinated with the advertisement, that he will not get scope to realize that he has been completely bowled over. But it is a different thing that some ads are misleading and even sometimes done unethically to sale the prohibited products like tobacco and alcohol. Even some of the famous celebrities of filmdom and sports do not hesitate to endorse surrogate advertising. Direct advertising of the prohibited products has been banned by the govt because of which companies are forced to adopt surrogate advertising. The current study has been undertaken to examine the useful and antagonistic effect of surrogate advertising on the youth of Bhubaneswar city with more than 100 responses.

Suggested Citation

  • Debasish Rout & Somabhusana Janakiballav Mishra & Ashamayee Mishra & Vineet Mehta, 2021. "Impact of Surrogate Advertisement: An Unconventional and Revolutionary Tool of Marketers," Shanlax International Journal of Management, Shanlax Journals, vol. 9(1), pages 1-7, July.
    • Handle: RePEc:acg:managt:v:9:y:2021:i:1:p:1-7
    DOI: 10.34293/management.v9i1.4098
    as

    Download full text from publisher

    File URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/4098
    Download Restriction: no
    File URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/4098/3321
    Download Restriction: no
    File URL: https://libkey.io/10.34293/management.v9i1.4098?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:acg:managt:v:9:y:2021:i:1:p:1-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: S.Lakshmanan (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.