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A Study on Consumer's Opinion towards Packaged Instant Food Products in Madurai City

Author

Listed:
  • J Duraichamy

    (Sourashtra College)

  • TT Karthik

    (Sourashtra College)

Abstract

In developing countries like India both men and women are working for survival; in this tight schedule, packaged instant foods make their cooking process easy and saves time. Packaged instant food products simplify the cooking process and speed ups the cooking. Nowadays, every supermarket shelf is filled with instant food products. As customers are willing to buy more, so it is important to analyze their opinion regarding packed instant food. In a study, an attempt ah been made to analyze the customer’s level of opinion towards packaged instant food. The objective of the study is to analyze the opinion of the customers towards packaged instant food products. A sample survey was conducted in Madurai city; the sample size is 45. The questionnaire has been used to collect primary data from the respondents. SPSS software is used to analyze the data statistics.

Suggested Citation

  • J Duraichamy & TT Karthik, 2021. "A Study on Consumer's Opinion towards Packaged Instant Food Products in Madurai City," Shanlax International Journal of Management, Shanlax Journals, vol. 8(4), pages 75-81, April.
    • Handle: RePEc:acg:managt:v:8:y:2021:i:4:p:75-81
    DOI: 10.34293/management.v8i4.3837
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