The Impact of Sport on the Reputation of States in the Modern Political Agenda

The article is devoted to the use of sports as a tool of soft power, the influence of sports on the formation of the image of the state. The material examines the increased role of international sports organizations and sports in general. It is noted that in the modern world the possibilities of sports diplomacy have seriously increased. Particular attention is paid to the confrontation between the Middle Eastern states, which have practically mastered the ability to politically influence the world community using the tools of sports diplomacy.Theoretical generalizations and comparative analysis made it possible to analyze the resonant sports events that took place at the largest tennis, judo and rally racing competitions.The aim of the work is to determine the influence of sport as an effective means of soft power in modern international relations.As a result of the study, various types of use of sports as a tool of soft power were demonstrated, and its effectiveness as an effective means of political struggle was proved using the example of the Middle East states. As a conclusion, it can be noted that at present, states that successfully combine various aspects of public diplomacy will achieve greater success. In this context, the development of sports at the national level makes it possible to increase the reputation of the state, creates a positive image, which makes it possible to achieve certain goals in the political arena.