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The Modern Management Theory Of Business Sustainability

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  • S. Y. Kuznetsov

Abstract

Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued consumer solution, as an effective proposition of post-industrial value by a sustainable firm. The new pull-economy of a sustainable business gradually supplements and displaces push- microeconomy. Consumer is in the center of sustainable business organization, and customer relationship management is an important part of effective anti-crisis business strategy.

Suggested Citation

  • S. Y. Kuznetsov, 2014. "The Modern Management Theory Of Business Sustainability," Strategic decisions and risk management, Real Economy Publishing House, issue 6.
    • Handle: RePEc:abw:journl:y:2014:id:281
    DOI: 10.17747/2078-8886-2011-6-62-67
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