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Factores que influyen en la compra de alimentos orgánicos en México. Un análisis mixto

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Abstract

El objetivo de este trabajo de investigación es analizar la demanda de alimentos orgánicos y determinar los factores que influyen en la disposición a pagar un sobreprecio por alimentos orgánicos en el mercado mexicano. Se diseñó y validó un cuestionario para estudiar el comportamiento de compra de 270 consumidores de la ciudad de Celaya, Guanajauto, quienes pertenecen a uno de los tres niveles socioecónomicos más privilegiados del país; así mismo, para profundizar en el tema se llevaron a cabo sesiones de grupo. Los resultados muestran que la conciencia de beneficios de los productos orgánicos, la edad del consumidor y la disponibilidad del producto son factores que influyen la disposición a pagar un sobreprecio por alimentos orgánicos.

Suggested Citation

  • Lopez Salazar, Gloria Lety, 2019. "Factores que influyen en la compra de alimentos orgánicos en México. Un análisis mixto," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 3(2), pages 69-85, July.
    • Handle: RePEc:aaz:sbir01:v:3:y:2019:i:2:p:69-85
    DOI: 10.26784/sbir.v3i2.210
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    More about this item

    Keywords

    decisión de compra; alimentos orgánicos; disposición a pagar;
    All these keywords.

    JEL classification:

    • D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • Y20 - Miscellaneous Categories - - Introductions and Prefaces - - - Introductions and Prefaces

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