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The Importance Of Csr Implementation

Author

Listed:
  • Anna Križanová

    (University of Žilina)

  • Ľubica Gajanová

    (University of Žilina)

Abstract

The last three decades of the twentieth century and the beginning of the twenty-first century were marked by the expansion of managerial ethics and social responsibility of business. Business ceased to be perceived in terms of profit being the sole interest of management, and ethical aspects were stressed more so in connection with the company’s management. Specific managerial ethical initiatives and activities leading from outside and inside the organization constitutes the concept of Corporate Social Responsibility (CSR), which comprises many factors. The aim of this paper is to summarize the positive impact of corporate social responsibility for business activities using secondary data from global surveys and then confirm the importance and benefits of corporate social responsibility for enterprises in the Slovak Republic using primary data.

Suggested Citation

  • Anna Križanová & Ľubica Gajanová, 2016. "The Importance Of Csr Implementation," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 515-519, September.
  • Handle: RePEc:aad:iseicj:v:4:y:2016:i:0:p:515-519
    DOI: 10.12955/cbup.v4.807
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    Cited by:

    1. Jakub MICHULEK & Anna KRIZANOVA, 2022. "Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 10(2), pages 154-166, June.

    More about this item

    Keywords

    corporate social responsibilitybenefit; CSR implementation;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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