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Importance Of Reputation In The Assessment Of Corporate Social Responsibility

Author

Listed:
  • Lukáš Vartiak

    (Faculty of Operation and Economics of Transport and Communications, University of Žilina)

Abstract

Successful organizations need to be profitable and also recognized by the general public. Therefore, organizations are becoming more socially responsible. Socially responsible actions are positively perceived. These actions together are molding the organization’s reputation. The purpose of this study was to highlight the importance of reputation in the assessment of corporate social responsibility (CSR). The purpose is realized by the secondary research, which consists of parsing the worldwide CSR ranking. Analysis, comparison, and selection are methods used in the secondary research. As the main finding, it may be considered that connections between reputation and CSR exist in three dimensions. Information from the secondary research confirms the importance of reputation in the CSR assessment. Recommendations arising from this study are that organizations should act socially responsible and they should inform the general public about their CSR performance, so that they can obtain a competitive advantage.

Suggested Citation

  • Lukáš Vartiak, 2015. "Importance Of Reputation In The Assessment Of Corporate Social Responsibility," CBU International Conference Proceedings, ISE Research Institute, vol. 3(0), pages 082-088, September.
    • Handle: RePEc:aad:iseicj:v:3:y:2015:i:0:p:082-088
    DOI: 10.12955/cbup.v3.587
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    More about this item

    Keywords

    reputationcorporate social responsibility; consumers; general public;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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