Discovery and Communication of Important Marketing Findings: Evidence and Proposals
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- Armstrong, J. Scott, 2003. "Discovery and communication of important marketing findings: Evidence and proposals," Journal of Business Research, Elsevier, vol. 56(1), pages 69-84, January.
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More about this item
Keywords
marketing; marketing findings;JEL classification:
- A - General Economics and Teaching
NEP fields
This paper has been announced in the following NEP Reports:- NEP-HIS-2004-12-12 (Business, Economic and Financial History)
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