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Führt Google-Shopping zu einer neuen Art von Wettbewerbsproblem?

Author

Listed:
  • Korbinian von Blanckenburg

    (Hochschule Ostwestfalen-Lippe)

Abstract

In diesem Aufsatz wird überprüft, ob Google mit seinem Dienst Google-Shopping, aus Sicht von Verkäufern und Käufern von Waren und Dienstleistungen, in Deutschland als Gatekeeper zum Internet und damit als wesentliche Einrichtung zu sehen ist. Dazu wird untersucht, wie groß die Marktmacht von Google-Shopping tatsächlich ist, und ob sich daraus gesamtwirtschaftliche Wohlfahrtsverzerrungen ableiten lassen. Es wird gezeigt, dass Google-Shopping, durch seine für Verkäufer kostenpflichtige Produktsuche, ein typisches Klubkollektivgut darstellt, für dessen Bereitstellung und Finanzierung bestimmte wohlfahrtsoptimale Regeln eingehalten werden müssen. In diesem Rahmen wird darauf hingewiesen, dass in der aktuellen Google-Shopping-Trefferliste künstliche Rivalität unter den Verkäufern geschaffen wurde, um die Zahlungsbereitschaft für ein Top-Listing maximalabzuschöpfen. Die in diesem Beitrag vorgeschlagene Lösung sieht eine Gesamttrefferliste aller Verkäufer eines bestimmten Produkts vor, für die ein mengenunabhängiger Beitrag anstelle einer Gebühr verlangt werden sollte.

Suggested Citation

  • Korbinian von Blanckenburg, 2014. "Führt Google-Shopping zu einer neuen Art von Wettbewerbsproblem?," MAGKS Papers on Economics 201431, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    • Handle: RePEc:mar:magkse:201431
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    References listed on IDEAS

    as
    1. Giacomo Luchetta, 2013. "Is the Google Platform a Two-Sided Market?," Mercato Concorrenza Regole, Società editrice il Mulino, issue 1, pages 83-118.
    2. Haucap, Justus & Kehder, Christiane, 2013. "Suchmaschinen zwischen Wettbewerb und Monopol: Der Fall Google," DICE Ordnungspolitische Perspektiven 44, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    3. David S. Evans & Richard Schmalensee, 2005. "The Industrial Organization of Markets with Two-Sided Platforms," NBER Working Papers 11603, National Bureau of Economic Research, Inc.
    4. Robert H. Bork & J. Gregory Sidak, 2012. "What Does The Chicago School Teach About Internet Search And The Antitrust Treatment Of Google?," Journal of Competition Law and Economics, Oxford University Press, vol. 8(4), pages 663-700.
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    Cited by:

    1. Wiebke Roß & Jens Weghake, 2015. "10 Jahre YouTube: Von dem Aufstieg einer Plattform und der Entwicklung neuer Märkte zum Kollateralschaden einer Google-Regulierung?," TUC Working Papers in Economics 0014, Abteilung für Volkswirtschaftslehre, Technische Universität Clausthal (Department of Economics, Technical University Clausthal).
    2. Roß Wiebke & Weghake Jens, 2015. "10 Jahre YouTube: Von dem Aufstieg einer Plattform und der Entwicklung neuer Märkte zum Kollateralschaden einer Google-Regulierung? / 10 Years YouTube: From the Arising of a Platform and the Developme," ORDO. Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft, De Gruyter, vol. 66(1), pages 195-220, January.
    3. Budzinski, Oliver, 2016. "Aktuelle Herausforderungen der Wettbewerbspolitik durch Marktplätze im Internet," Ilmenau Economics Discussion Papers 103, Ilmenau University of Technology, Institute of Economics.

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    More about this item

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L8 - Industrial Organization - - Industry Studies: Services

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