Content
February 1997, Volume 7, Issue 4
- 61-72 Developing Advertising and Promotion Strategies for Higher Education
by Karen A. Berger & Harlan P. Wallingford - 73-85 Doctoral Programs: What Factors Attract Students
by Marion Stanton Webb & Ronald L. Coccari & Lida Cherie Allen
December 1996, Volume 7, Issue 3
- 1-15 Educational Choices of Adult Learners
by Patrick G. Buckley & Tom Mahaffey & Ronald E. Turner - 17-37 Auditing Educational Program Performance: A Multi-Stage Analysis of Current Student Satisfaction
by Randall G. Chapman - 39-47 Globalizing the Business School Curriculum: The Fordham Experience
by Janet DiLorenzo-Aiss & Paul Dion - 49-64 The Development and Marketing of Business Seminars by Universities: Participant Format Preferences
by Linda Gorchels & Timothy W. Aurand & Geoffrey L. Gordon - 65-80 Asian Students: Their Experiences and Perceptions of Australian Universities
by John W. Wilkinson & Akiko Mahara & Pascale G. Quester - 81-93 The Home Schooling “Market”: Results and Implications of Current Research
by James A. Muncy - 95-102 Image Gap Analysis: A Pilot Study
by Robert E. Stevens & William E. Warren & David L. Loudon & Paul Dunn
July 1996, Volume 7, Issue 2
- 1-16 University Marketing: A Professional Service Organization Perspective
by Jane Licata & Gary L. Frankwick - 17-32 Quadrant Analysis as a Strategic Planning Technique in Curriculum Development and Program Marketing
by James Lynch & Robert Carver & John Michael Virgo - 33-41 Focus Groups Help to Focus the Marketing Strategy
by Hanna Ashar & Maureen Lane - 43-56 An Enrollment Marketing Plan for Institutions of Higher Learning: An Update
by Frank G. Bingham - 57-73 Using Consumer Behavior and Decision Models to Aid Students in Choosing a Major
by Shohreh A. Kaynama & Louise W. Smith - 75-84 Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education
by Ugar Yavas & Donald J. Shemwell - 85-94 Service Quality in Educational Institutions: A Foreign Student View
by Geoffrey N. Soutar & Margaret M. McNcil & Kwee Lim - 95-102 The Rankings of Marketing Programs in China
by Wai-sum Siu - 103-113 The MBA: Is the UK Version Better?
by Ed Weymes
June 1996, Volume 7, Issue 1
- 1-8 A Studied View of Faculty Morale
by David Hughes McElreath & Robert Boissoneau & Melissa Roof & Bruce Whipple - 9-16 Employer Expectations from a Business Education
by Fahri Karakaya & Fera Karakaya - 17-32 Cross-Cultural Differences in Student Expectations
by Matthew D. Shank & Mary Walker & Thomas J. Hayes - 33-44 The Marketing of Residence Halls: A Question of Positioning
by R. Stephen Parker & Allen D. Schaefer & Lori Matthews - 45-70 Rethinking Student Services: Assessing and Improving Service Quality
by Raymond F. Zammuto & Susan M. Keaveney & Edward J. O'Connor - 71-84 Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors
by Janet Di Lorenzo-Aiss & Richard E. Mathisen - 85-97 Effective Alumni Marketing Research: Theory Put to Use or, Practicing What We Preach
by Robert C. Greene & Peter K. Weldon