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Exploring Audiences’ Behavior in the Theatre Land

In: Proceedings of FIKUSZ '12

Author

Listed:
  • Andreea Ciceo

    (Academy of Economic Studies)

Abstract

The aim of this paper is to reveal updated insights regarding the theatre audiences’ behavior in terms of which are the key motivations that drive them to attend a theatre event, the steps they follow within the making decision process and the variables they take into consideration when evaluating their own overall satisfaction related to the artistic experience.

Suggested Citation

  • Andreea Ciceo, 2012. "Exploring Audiences’ Behavior in the Theatre Land," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 29-36, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:sfyr12:29-36
    as

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    File URL: http://www.kgk.uni-obuda.hu/sites/default/files/03_Andreea_Ciceo.pdf
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    References listed on IDEAS

    as
    1. Dominique Bourgeon, 2000. "Evaluating Consumer Behaviour in the Field of Arts and Culture Marketing," Post-Print halshs-00495052, HAL.
    2. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    motivation; decision making process; arts audience; theatre; performing arts;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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