IDEAS home Printed from https://ideas.repec.org/a/zbw/afmpwm/261161.html
   My bibliography  Save this article

Marketing Literatur als Impulsgeber für mehr Gender Equality Marketing

Author

Listed:
  • Griese, Kai-Michael
  • Böhmer, Nicole

Abstract

Das Ziel dieses Artikels ist es, Handlungsoptionen für das Marketing Management im Umgang mit dem Thema Gleichstellung aufzuzeigen. Dazu wird auf Basis einer Literaturanalyse (1998-2018) der Begriff der Gleichstellung im Marketing anhand des Sustainable Development Goals (SDG) 5 eingegrenzt und in einer Matrix nach dem Implementierungsgrad dargestellt. Von Gender Equality Marketing wird gesprochen, wenn das SDG 5 durch das Unternehmen unterstützt wird und diese Unterstützung im Rahmen aller Managementebenen gleichzeitig realisiert wird.

Suggested Citation

  • Griese, Kai-Michael & Böhmer, Nicole, 2021. "Marketing Literatur als Impulsgeber für mehr Gender Equality Marketing," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 6(01/2021), pages 83-95.
  • Handle: RePEc:zbw:afmpwm:261161
    DOI: 10.15459/95451.49
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/261161/1/afm-praxiswissen-01-2021-s083-095.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.15459/95451.49?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kai-Michael Griese & Kim Werner & Johannes Hogg, 2017. "Avoiding Greenwashing in Event Marketing: An Exploration of Concepts, Literature and Methods," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 7(4), pages 1-15, December.
    2. Bookhagen, Andrea & Seymour, Grit, 2019. "Sustainable-oriented Entrepreneurship: Sozial und ökologisch verantwortliches Handeln als Teil des unternehmerischen Selbstverständnisses," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 4(01/2019), pages 112-126.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Handoko Limaho & Sugiarto & Rudy Pramono & Rio Christiawan, 2022. "The Need for Global Green Marketing for the Palm Oil Industry in Indonesia," Sustainability, MDPI, vol. 14(14), pages 1-15, July.
    2. Anna Jakubczak & Małgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 167-181.
    3. Rene Brauer & Mirek Dymitrow, 2020. "The Language of Sustainable Tourism as a Proxy Indicator of Quality," Sustainability, MDPI, vol. 13(1), pages 1-17, December.
    4. Anna Jakubczak & Malgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1098-1112.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:afmpwm:261161. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://arbeitsgemeinschaft.marketing/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.