IDEAS home Printed from https://ideas.repec.org/a/wsi/jikmxx/v23y2024i02ns0219649224500461.html
   My bibliography  Save this article

Do Word-of-Mouth and Quality Have the Same Influence in Choosing a Doctor Online? A Study from Elaboration Likelihood Model Perspective

Author

Listed:
  • Juhua Wu

    (Guangdong University of Technology, Guangzhou, China)

  • Wanqi Chen

    (Guangdong University of Technology, Guangzhou, China)

  • Lei Tao

    (Guangdong University of Technology, Guangzhou, China)

  • Qian Liu

    (Guangdong University of Technology, Guangzhou, China)

Abstract

From the theoretical perspective of the elaboration likelihood model and service quality, this study attempts to provide an empirical study of patients’ medical choice behaviour and the moderating effect of disease risk under different paths with a real data set from an online healthcare community. The results demonstrate that factors from the central and peripheral routes affect patients’ behavioural intention regarding online medical choices. Disease risk plays an important moderating role. Low-risk patients are mainly influenced by factors from the peripheral route including doctors’ service reputation and disclosure of service qualifications, while high-risk patients are mainly influenced by factors from the central route including service quality of treatment and reviews quality.

Suggested Citation

  • Juhua Wu & Wanqi Chen & Lei Tao & Qian Liu, 2024. "Do Word-of-Mouth and Quality Have the Same Influence in Choosing a Doctor Online? A Study from Elaboration Likelihood Model Perspective," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 23(02), pages 1-18, April.
    • Handle: RePEc:wsi:jikmxx:v:23:y:2024:i:02:n:s0219649224500461
    DOI: 10.1142/S0219649224500461
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0219649224500461
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0219649224500461?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:jikmxx:v:23:y:2024:i:02:n:s0219649224500461. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/jikm/jikm.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.