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The Effect of IS-Innovation Strategy Alignment on Corporate Performance: Investigating the Role of Environmental Uncertainty by Heterogeneity

Author

Listed:
  • Adilson Carlos Yoshikuni

    (Center of Applied Social Science, Program of Controllership and Finance, Mackenzie Presbyterian University (UPM), São Paulo, Brazil)

  • Edimilson Costa Lucas

    (��Actuarial Sciences, Federal University of São Paulo (UNIFESP/EPPEN), São Paulo, Brazil)

Abstract

The study investigates how the alignment at the processing levels between information systems (IS) strategy, through strategy-as-practice approach, and innovation influences corporate performance (CP) under environmental uncertainty from 856 Brazilian firms by PLS-SEM. The results indicated that all approaches of alignment between IS strategy and innovation have strong influences on CP. The alignment with ambidextrous innovation had a 62% higher contribution on CP than alignment between exploitative innovations. Additionally, exploitative innovations had positive effects on CP under high hostility environments; and explorative and ambidextrous innovations had positive large and strong effects on CP under high dynamic environments.

Suggested Citation

  • Adilson Carlos Yoshikuni & Edimilson Costa Lucas, 2022. "The Effect of IS-Innovation Strategy Alignment on Corporate Performance: Investigating the Role of Environmental Uncertainty by Heterogeneity," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 19(07), pages 1-28, November.
    • Handle: RePEc:wsi:ijitmx:v:19:y:2022:i:07:n:s0219877022500262
    DOI: 10.1142/S0219877022500262
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