IDEAS home Printed from https://ideas.repec.org/a/scn/031261/16967537.html
   My bibliography  Save this article

The impact of e-WOM on destination image, attitude toward destination and travel intention

Author

Listed:
  • RAMDAN MUHAMAD RIZKY

    (Faculty of Administrative Science, University of Brawijaya)

  • RAHARDJO KUSDI

    (Faculty of Administrative Science, University of Brawijaya)

  • ABDILLAH YUSRI

    (Faculty of Administrative Science, University of Brawijaya)

Abstract

Electronic word of mouth (e-WOM) is a new development of word of mouth by using social media platform to interact in the internet. Current studies only examine the model on its own basis by using theory planned behavior (TPB). Based on this idea, this research is trying to examine the model of e-WOM, Destination Image, Attitude Toward Destination together to reveal which factor that give the greater effects against travel intention both direct effect, indirect effects and total effects. The study was using the Generalized Structured Component Analysis (GSCA) methodology to test the model. The research object was the @explore_batu in Instagram as many as 167 online respondents against tourist destination in Batu City. Results show that: (1) e-WOM positively influences Destination Image; (2) e-WOM positively influences Attitude Toward Destination; (3) e-WOM positively influences Travel Intention; (4) Destination Image influences Travel Intention and (5) Attitude Towards Destination influences Travel Intention. The e-WOM is a crucial part of this research because has a greater effect on Destination Image and Travel Intention. Implication, limitation, discussion and future research direction are discussed at the end of the paper.

Suggested Citation

  • Ramdan Muhamad Rizky & Rahardjo Kusdi & Abdillah Yusri, 2017. "The impact of e-WOM on destination image, attitude toward destination and travel intention," Russian Journal of Agricultural and Socio-Economic Sciences, CyberLeninka;Редакция журнала Russian Journal of Agricultural and Socio-Economic Sciences, vol. 61(1), pages 94-104.
  • Handle: RePEc:scn:031261:16967537
    as

    Download full text from publisher

    File URL: http://cyberleninka.ru/article/n/the-impact-of-e-wom-on-destination-image-attitude-toward-destination-and-travel-intention
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pang, Hua & Qiao, Yuxin & Zhang, Kaige, 2024. "Modeling pathway linking mobile social media intensity to attitude towards electronic word-of-mouth and engagement: The significant role of social trust and perceived homophily," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    2. Galina Ilieva, 2022. "The Impact of Social Media on the Destination Image Formation and Tourist Behavior," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 58-66, April.
    3. Shafaqat Mehmood & Changyong Liang & Dongxiao Gu, 2018. "Heritage Image and Attitudes toward a Heritage Site: Do They Really Mediate the Relationship between User-Generated Content and Travel Intentions toward a Heritage Site?," Sustainability, MDPI, vol. 10(12), pages 1-26, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scn:031261:16967537. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CyberLeninka (email available below). General contact details of provider: http://cyberleninka.ru/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.