IDEAS home Printed from https://ideas.repec.org/a/pcz/journl/v14y2016i1p214-224.html
   My bibliography  Save this article

Tourism Product Club In Generating The Value Chain

Author

Listed:
  • Christian Stipanovic

    (University of Rijeka, Faculty of Tourism and Hospitality Management Opatija, Croatia)

  • Elena Rudan

    (University of Rijeka, Faculty of Tourism and Hospitality Management Opatija, Croatia)

Abstract

The increasing dynamics and turbulence of the tourism market encourage cooperation, networking and synergy in identifying competitive advantages based on innovation (speed) in order to create new value for the modern tourists. The paper explores the tourism product club as a response to the challenges of the 21st century tourism in the optimization of value chain and logistic processes aiming at permanent innovation of the tourism product. The goal is to provide a unique experience and emotion at minimum cost, multiplying the profit which will be reinvested in new intangible resources (information and knowledge) in the process of achieving excellence and product recognition. The paper examines the types of stakeholder associations aiming at valorising natural prerequisites and turning them into competitive advantages in the achievement of sustainable and responsible development. It synthesizes and builds on the theoretical and applied knowledge on the development of tourism product club and value chain management excellence and their interaction. The paper further investigates the potential interests and benefits for the stakeholders based on a new business philosophy of cooperation and value chain management. It presents the limits and proposals for the implementation of tourism product clubs in Croatian tourism. Tourism product club represents a new and insufficiently explored concept in both theory and practice; the results of the research can be implemented in the development of a specific and recognizable destination product and value chain optimization

Suggested Citation

  • Christian Stipanovic & Elena Rudan, 2016. "Tourism Product Club In Generating The Value Chain," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 14(2), pages 214-224, December.
  • Handle: RePEc:pcz:journl:v:14:y:2016:i:1:p:214-224
    as

    Download full text from publisher

    File URL: http://pjms.zim.pcz.pl/files/Tourism-Product-Club-in-Generating-the-Value-Chain.pdf
    Download Restriction: no

    File URL: http://pjms.zim.pcz.pl/-articles-14.2.php
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Aneta Pachura, 2012. "Innovation Theory – An Epistemological Aspects," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 5(1), pages 128-135, June.
    2. Christian Stipanović & Elena Rudan, 2014. "The new strategic orientation in innovating hospitality logistics system," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 20(2), pages 195-206, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Badzińska Ewa & Brzozowska-Woś Magdalena, 2017. "Entrepreneurship in Virtual Economy: the Case of Currency One SA," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 25(3), pages 2-19, September.
    2. Helena Koœcielniak, 2014. "An Improvement Of Information Processes In Enterprises – The Analysis Of Sales Profitability In The Manufacturing Company Using Erp Systems," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 65-72, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pcz:journl:v:14:y:2016:i:1:p:214-224. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Paula Bajdor (email available below). General contact details of provider: https://edirc.repec.org/data/wzpczpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.