IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v17y2021i1d10.1057_s41254-020-00185-0.html
   My bibliography  Save this article

Public value-driven place branding. The way forward?

Author

Listed:
  • Marta Hereźniak

    (University of Lodz)

  • Justyna Anders-Morawska

    (University of Lodz)

Abstract

While competing for tourists, business and foreign talent has been the focal point of place branding strategies for the past decades, in many cases it also produced negative externalities for the place residents. As more examples of the adverse effects of the marketization of places come to light, a stronger consideration for the results that branding brings to citizens becomes necessary in scholarly and practical thinking about places. The current paper presents a proposal of the paradigm shift in the place branding discourse, by adopting the public value (PV) approach. It calls for the replacement of competition-oriented and demand-driven perspective on place brand building with activities centred around creating value for the place residents. As a concept embedded in public policy and management literature and one that emerged from the critique of New Public Management approach, PV is here discussed in the context of the evolution of public administration models. The relevance of PV to place branding is then explained with reference to the collective, relational and experiential nature of a place brand. The authors posit that place branding can become an enabler of public value creation in a threefold manner: as a means of PV expression, as the enhancer of social relationships, and as a moderator of social behaviour.

Suggested Citation

  • Marta Hereźniak & Justyna Anders-Morawska, 2021. "Public value-driven place branding. The way forward?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 65-77, March.
    • Handle: RePEc:pal:pbapdi:v:17:y:2021:i:1:d:10.1057_s41254-020-00185-0
    DOI: 10.1057/s41254-020-00185-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-020-00185-0
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-020-00185-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. John P. Houghton & Andrew Stevens, 2011. "City Branding and Stakeholder Engagement," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 45-53, Palgrave Macmillan.
    2. Thomas Piketty, 2013. "Le capital au XXIe siècle," PSE-Ecole d'économie de Paris (Postprint) halshs-00979232, HAL.
    3. Marta Hereźniak & Magdalena Florek, 2018. "Citizen involvement, place branding and mega events: insights from Expo host cities," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 89-100, May.
    4. Robert Govers, 2020. "Imaginative communities and place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 1-5, March.
    5. Erik-Hans Klijn, 2008. "Governance and Governance Networks in Europe," Public Management Review, Taylor & Francis Journals, vol. 10(4), pages 505-525, July.
    6. Sim B. Sitkin & Robert J. Bies, 1993. "The Legalistic Organization: Definitions, Dimensions, and Dilemmas," Organization Science, INFORMS, vol. 4(3), pages 345-351, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alberte Tøttenborg & Can-Seng Ooi & Anne Hardy, 2023. "Place branding through public management lenses: supplementing the participatory agenda," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 114-127, March.
    2. Gema Lobillo Mora & Xavier Ginesta & Jordi de San Eugenio Vela, 2021. "Corporate Social Responsibility and Football Clubs: The Value of Environmental Sustainability as a Basis for the Rebranding of Real Betis Balompié in Spain," Sustainability, MDPI, vol. 13(24), pages 1-16, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maia Maziashvili & Izabela Kowalik, 2022. "City citizenship behavior and participation in promotion," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 113-127, June.
    2. Francesco Saraceno, 2014. "L'impact économique des fortes inégalités : problèmes et solutions," Revue de l'OFCE, Presses de Sciences-Po, vol. 0(3), pages 187-200.
    3. Komlos, John & Schubert, Hermann, 2019. "Les origines du triomphe de Donald Trump," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, vol. 26.
    4. Paul Vertier, 2018. "The democratic challenges of electoral representation and populism : an empirical approach [Les défis démocratiques de la représentation électorale et du populisme : une approche empirique]," SciencePo Working papers Main tel-03419534, HAL.
    5. Cécile Bonneau, 2020. "The Concentration of investment in education in the US (1970-2018)," Working Papers halshs-02875965, HAL.
    6. Sébastien Gand & Elvira Periac, 2015. "Vers des écosystèmes de services gérontologiques ?," Post-Print hal-01164391, HAL.
    7. Odran Bonnet & Guillaume Flamerie de La Chapelle & Alain Trannoy & Etienne Wasmer, 2019. "Secular Trends in Wealth and Heterogeneous Capital: Land is Back... and Should Be Taxed," Working Papers hal-03570837, HAL.
    8. Céline Bessiere & Sibylle Gollac, 2021. "Capital," Post-Print halshs-03513446, HAL.
    9. Ronald Sims, 2009. "Toward a Better Understanding of Organizational Efforts to Rebuild Reputation Following an Ethical Scandal," Journal of Business Ethics, Springer, vol. 90(4), pages 453-472, December.
    10. Jacques Fontanel, 2020. "L’horreur économique. Qu’est-ce qui a changé ?," Working Papers hal-02568990, HAL.
    11. Ben Khaled, Wafa & Gérard, Benoît & Farjaudon, Anne-Laure, 2022. "Analysis of the political and identity dynamics of a dominant mode of control: The case of business ethics control and its legalization," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 88(C).
    12. James J. Lavelle & Robert Folger & Jennifer G. Manegold, 2016. "Delivering Bad News: How Procedural Unfairness Affects Messengers’ Distancing and Refusals," Journal of Business Ethics, Springer, vol. 136(1), pages 43-55, June.
    13. Laure Casanova Enault & Martin Bocquet & Guilhem Boulay, 2023. "Who owns France? Uncovering the structure of property ownership for a better understanding of the socio-spatial distribution of wealth [Qui détient la France ? Révéler la structure de la propriété ," Post-Print hal-04187490, HAL.
    14. Haywood, Luke, 2016. "Wealth effects on job preferences," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 38, pages 1-11.
    15. Luigi Mastronardi & Aurora Cavallo, 2020. "The Spatial Dimension of Income Inequality: An Analysis at Municipal Level," Sustainability, MDPI, vol. 12(4), pages 1-18, February.
    16. repec:hal:wpspec:info:hdl:2441/3333juqsbl8k6qn6kl3c2nkjtt is not listed on IDEAS
    17. Jean-François Fagnart & Marc Germain & Benjamin Peeters, 2020. "Can the Energy Transition Be Smooth? A General Equilibrium Approach to the EROEI," Sustainability, MDPI, vol. 12(3), pages 1-29, February.
    18. Marc Fréchet & Laurent Bertriandas, 2011. "La performance judiciaire de la firme:une étude exploratoire du succès des entreprises devant le conseil des prud'hommes," Revue Finance Contrôle Stratégie, revues.org, vol. 14(1), pages 131-158., March.
    19. Frédérique GANNON & Gilles LE GARREC & Vincent TOUZÉ, 2020. "The South’s Demographic Transtiton and International Capital Flows in a Financially Integrated World Economy," JODE - Journal of Demographic Economics, Cambridge University Press, vol. 86(1), pages 1-45, March.
    20. Nikos Ntounis & Evgenia Kanellopoulou, 2017. "Normalising jurisdictional heterotopias through place branding: The cases of Christiania and Metelkova," Environment and Planning A, , vol. 49(10), pages 2223-2240, October.
    21. repec:hal:spmain:info:hdl:2441/7omfps2eu39dnavoo1o6arafcr is not listed on IDEAS
    22. repec:hal:spmain:info:hdl:2441/2q6hk56t1k8o6qje4l40fj5s9t is not listed on IDEAS
    23. Frédéric Marty, 2020. "Is the Consumer Welfare Obsolete? A European Union Competition Law Perspective," GREDEG Working Papers 2020-13, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:17:y:2021:i:1:d:10.1057_s41254-020-00185-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.