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Conceptual implications of Peru’s recent charm offensive in Chile: societal-level engagement driving a shift in bilateral relations?

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  • Daniel Aguirre

    (Universidad del Desarrollo)

Abstract

From 2008 to 2013, Peru and Chile were entangled in a maritime dispute presented and argued at the International Court of Justice in The Hague (ICJ). While the most visible stages of the case at the ICJ took place during 2012/2013 and ended with a favourable judgment towards Peru’s arguments, both countries became increasingly amicable in several other areas of common interest. Moreover, lately both countries have become much more economically interdependent on one another, which can partially explicate a constructive approach towards improving relations. This paper will present evidence that potentially explains change in rival relationships utilizing theoretical frameworks that relate to nation branding and to public diplomacy. Furthermore, it argues that societal-level engagement via the Peruvian diaspora arguably contributed to the improvement in Peruvian–Chilean relations. By means of interviews with relevant agents and analysis of media and secondary data, it will describe how Chilean society became receptive to Peru’s charm offensive.

Suggested Citation

  • Daniel Aguirre, 2020. "Conceptual implications of Peru’s recent charm offensive in Chile: societal-level engagement driving a shift in bilateral relations?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 121-130, June.
    • Handle: RePEc:pal:pbapdi:v:16:y:2020:i:2:d:10.1057_s41254-019-00131-9
    DOI: 10.1057/s41254-019-00131-9
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    References listed on IDEAS

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    1. Nye, Joseph S., 2008. "Public Diplomacy and Soft Power," Scholarly Articles 11738397, Harvard Kennedy School of Government.
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    Cited by:

    1. Ángel Acevedo-Duque & Alejandro Vega-Muñoz & Guido Salazar-Sepúlveda, 2020. "Analysis of Hospitality, Leisure, and Tourism Studies in Chile," Sustainability, MDPI, vol. 12(18), pages 1-20, September.

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