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Technological Solutions And Digitalization In Wedding Tourism

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  • Simona Madzharova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The research report aims to analyze how technology is changing wedding tourism and what are the most important trends in the industry. Attention is focused on technological solutions in the process of organizing the wedding and honeymoon. The research interest is focused on digitalization and the challenges it poses to the wedding sector. The importance of the needs of the wedding industry, which prompts the introduction of new approaches, is highlighted. The trends for wedding tourism after the Covid-19 pandemic have been analysed. A special place is devoted to the generation of new technological products to satisfy customers. The author defends the thesis that technological solutions and digitization in wedding tourism are the basis for the successful development of a competitive market for weddings and honeymoons.

Suggested Citation

  • Simona Madzharova, 2023. "Technological Solutions And Digitalization In Wedding Tourism," Innovative Information Technologies for Economy Digitalization (IITED), University of National and World Economy, Sofia, Bulgaria, issue 1, pages 30-34, October.
    • Handle: RePEc:nwe:iitfed:y:2023:i:1:p:30-34
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    File URL: https://www.unwe.bg/doi/iited/2023/IITED.2023.04.pdf
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