Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020
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DOI: 10.1007/s11002-022-09662-3
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Cited by:
- Rodrigo S. Dias & Stephen A. Spiller & Gavan J. Fitzsimons, 2023. "Understanding effect sizes in consumer psychology," Marketing Letters, Springer, vol. 34(3), pages 367-374, September.
- Michel Tuan Pham, 2023. "Are scientific practices improving in consumer research? A glass half-full and half-empty," Marketing Letters, Springer, vol. 34(3), pages 375-382, September.
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Experimental research methods; False-positive results; Review;All these keywords.
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