Particular Aspects Of Consumer Profile Of The Public Goods Generated In A Region With Extensive Agricultural Activities: The Case Of Dorna Valley Area Of Romania

The market of public goods is one of the most particular institutions because both the suppliers and consumers are very heterogeneous. In one of the richest, from public goods point of view, area of Romania, the region of Dorna Valley in the North East of Romania, we find both local and external consumers, which have different perspectives on the utility of public goods. The region is characterized by extensive activities, especially in agriculture and forestry, and many of the public goods are related to the environmental dimensions, the reason why many of the consumers are in the position of tourists and consumer of local private goods. The analysis of the consumer profile enabled us to understand the particularities of the demand and the causes of different willingness to pay to benefit from different public goods. Such parameters as age, professional status, level of income or level of education have been used to describe the classes of consumers and their propensity to consume public goods. The used methodology includes a cluster analysis based on the data obtained by a survey conducted in the North-East of Romania. The utility of results is obvious for the general interest of scientists and practitioners to understand the necessity and intensity of public goods provision.