Impact of Social Media on Consumer Buying Patterns
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References listed on IDEAS
- Emmanuel Chao, 2018. "Marketing Platform Strategy," Chapters, in: Sonyel Oflazoglu Dora (ed.), Marketing, IntechOpen.
- van Esch, Patrick & Mente, Margaret, 2018. "Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 266-273.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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