IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v14y2024i5p94-d1388384.html
   My bibliography  Save this article

Film-Induced Tourism as a Key Factor for Promoting Tourism Destination Image: The James Bond Saga Case

Author

Listed:
  • Noelia Araújo-Vila

    (Business and Tourism Faculty, University of Vigo, 32004 Ourense, Spain)

  • Lucília Cardoso

    (CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

  • Giovana Goretti Feijó Almeida

    (CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

  • Paulo Almeida

    (CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

Abstract

This research extensively discusses the connection between destination image and films influencing tourism. Despite the worldwide fame of the James Bond saga and extensive publications on the subject, research into the role of tourism promotion in the image of destinations is still scarce, and there is no specific focus on analysing promotional aspects in relation to film-induced tourism. This study focuses on the influence of cinematographic images on the destination image perception and promotion, specifically exploring the case of the James Bond saga as a practical case. With 25 films released since 1962, the James Bond saga provides a basis for evaluating cinematic presence in tourism promotion strategies. This research proposes the content analysis of the official tourist websites of 23 destinations where the James Bond saga was shot, which offer some tourist products linked to the saga. The key findings provide valuable insights into the promotion of James Bond saga tourism destinations, the role of films in promoting destinations, and the tourism products developed from the saga films. The results provide visual outputs about the target image of the film shooting locations, and the text analysis provides keywords linked to the theme. The study’s methodology contributes to the discourse on film tourism and destination image topics and brings practical and theoretical contributions to both academia and destination managers.

Suggested Citation

  • Noelia Araújo-Vila & Lucília Cardoso & Giovana Goretti Feijó Almeida & Paulo Almeida, 2024. "Film-Induced Tourism as a Key Factor for Promoting Tourism Destination Image: The James Bond Saga Case," Administrative Sciences, MDPI, vol. 14(5), pages 1-25, May.
  • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:5:p:94-:d:1388384
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/14/5/94/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2076-3387/14/5/94/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yong Liu & Wei Lee Chin & Florin Nechita & Adina Nicoleta Candrea, 2020. "Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia," Sustainability, MDPI, vol. 12(23), pages 1-28, November.
    2. Kim, Sangkyun, 2012. "Audience involvement and film tourism experiences: Emotional places, emotional experiences," Tourism Management, Elsevier, vol. 33(2), pages 387-396.
    3. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    4. Horrigan, David, 2009. "Branded Content: A new Model for driving Tourism via Film and Branding Strategies," MPRA Paper 25419, University Library of Munich, Germany, revised 28 Aug 2009.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pam Lee & Chulmo Koo & Namho Chung, 2019. "The Threats of North Korea’s Missile and Visitors’ International Conference Choice Behavior," Sustainability, MDPI, vol. 11(18), pages 1-22, September.
    2. Diego R. Toubes & Jaime Álvarez Torre & Arthur Filipe Araújo, 2023. "The Zika virus crisis during the 2016 Rio Olympic Games: a media cover analysis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    3. Jiayu Zhou & Yerin Yhee & Eunmi Kim & Jin-Young Kim & Chulmo Koo, 2021. "Sustainable Tourism Cities: Linking Idol Attachment to Sense of Place," Sustainability, MDPI, vol. 13(5), pages 1-21, March.
    4. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.
    5. Thalia Metta Halim & Kiattipoom Kiatkawsin, 2021. "Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    6. Han, Heejeong & Park, Arum & Chung, Namho & Lee, Kyoung Jun, 2016. "A near field communication adoption and its impact on Expo visitors’ behavior," International Journal of Information Management, Elsevier, vol. 36(6), pages 1328-1339.
    7. Giovana Goretti Feijó de Almeida & Lucília Cardoso, 2022. "Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
    8. Raufhon Salahodjaev, 2016. "Effect of TV shows on outbound tourism: empirical evidence from Ukraine," Economics Bulletin, AccessEcon, vol. 36(2), pages 752-759.
    9. Lee, SoJung & Bai, Billy, 2016. "Influence of popular culture on special interest tourists' destination image," Tourism Management, Elsevier, vol. 52(C), pages 161-169.
    10. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "Does live performance play a critical role in building destination brand equity — A mixed-method study of “Impression Dahongpao"," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    11. Joo Hwan Seo & Bumsoo Kim, 2020. "The “Hallyu†phenomenon: Utilizing tourism destination as product placement in K-POP culture," Tourism Economics, , vol. 26(4), pages 719-728, June.
    12. Huan Chen & Yifan Zuo & Rob Law & Mu Zhang, 2021. "Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    13. John, Surej P. & De'Villiers, Rouxelle, 2020. "Elaboration of marketing communication through visual media: An empirical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    14. Balli, Faruk & Balli, Hatice Ozer & Cebeci, Kemal, 2013. "Impacts of exported Turkish soap operas and visa-free entry on inbound tourism to Turkey," Tourism Management, Elsevier, vol. 37(C), pages 186-192.
    15. Tassiello, Vito & Viglia, Giampaolo & Mattila, Anna S., 2018. "How handwriting reduces negative online ratings," Annals of Tourism Research, Elsevier, vol. 73(C), pages 171-179.
    16. Rojas-Lamorena, Álvaro & Alcántara-Pilar, Juan & Sánchez-Duarte, Iván & Rodríguez-López, Mª Eugenia, 2019. "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(1), pages 53-66.
    17. Kamińska Wioletta & Mularczyk Mirosław & Chrapek Magdalena & Dubis Lidiya & Malska Marta & Nesterov Evgeny, 2021. "Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions," Miscellanea Geographica. Regional Studies on Development, Sciendo, vol. 25(3), pages 169-180, July.
    18. Hanna Górska-Warsewicz, 2020. "Factors Determining City Brand Equity—A Systematic Literature Review," Sustainability, MDPI, vol. 12(19), pages 1-35, September.
    19. Lacárcel, Francisco Javier S. & Huete, Raquel & Zerva, Konstantina, 2024. "Decoding digital nomad destination decisions through user-generated content," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    20. Prateek Khanna & Mayank Malviya, 2020. "Identification of Success Factors for Mirzapur Web Series," Shanlax International Journal of Management, Shanlax Journals, vol. 8(2), pages 21-27, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:14:y:2024:i:5:p:94-:d:1388384. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.