Sustainable and Green City Brand. An Exploratory Review
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- Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
- Richard Mallett & Jessica Hagen-Zanker & Rachel Slater & Maren Duvendack, 2012. "The benefits and challenges of using systematic reviews in international development research," Journal of Development Effectiveness, Taylor & Francis Journals, vol. 4(3), pages 445-455, September.
- Ilan Alon & John Anderson & Ziaul Haque Munim & Alice Ho, 2018. "A review of the internationalization of Chinese enterprises," Asia Pacific Journal of Management, Springer, vol. 35(3), pages 573-605, September.
- Chung-Shing Chan, 2019. "Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(1), pages 12-27, March.
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Keywords
green place brand; green city brand; sustainable city brand; sustainable place brand; green marketing; sustainable marketing; marca de lugar verde; marca de ciudad verde; marca de ciudad sostenible; marca lugar sostenible; marketing verde; marketing sostenible;All these keywords.
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