A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
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- Byung-Do Kim & Mengze Shi & Kannan Srinivasan, 2001. "Reward Programs and Tacit Collusion," Marketing Science, INFORMS, vol. 20(2), pages 99-120, June.
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Keywords
hospitality services; hotel classification; tourism marketing; loyalty programs; servicios hoteleros; clasificación hotelera; marketing turístico; programas de fidelización;All these keywords.
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