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Between farms and forks: Food industry perspectives on the future of EU food labelling

Author

Listed:
  • Schulze, Christoph
  • Matzdorf, Bettina
  • Rommel, Jens
  • Czajkowski, Mikołaj
  • García-Llorente, Marina
  • Gutiérrez-Briceño, Inés
  • Larsson, Lina
  • Zagórska, Katarzyna
  • Zawadzki, Wojciech

Abstract

This study assesses how information about the provision of ecosystem services can contribute to an integrative food labelling framework within the European Unions' Farm to Fork Strategy. By applying Q-methodology with 43 food industry experts from four European member states – Germany, Poland, Spain, and Sweden –, we identify common viewpoints among food processors, retailers and labelling organisations. We find a consensus in support of introducing new food labels that would encourage farmers to deliver more ecosystem services, such as increased farm biodiversity. Applying factor analysis and using the qualitative information from the interviews, we derive three distinct prototypes of a future European food label: 1) a producer-driven ecosystem services label, 2) a consumer-oriented information label, and 3) a new EU sustainable food label. These label prototypes are partly country-specific and invoked by multiple stakeholder groups. We conclude that a future European Union food labelling framework must account for all three label prototypes. Policymakers are advised to embrace the diversity of viewpoints of food system actors, as they are the main drivers of the success and failure of labels.

Suggested Citation

  • Schulze, Christoph & Matzdorf, Bettina & Rommel, Jens & Czajkowski, Mikołaj & García-Llorente, Marina & Gutiérrez-Briceño, Inés & Larsson, Lina & Zagórska, Katarzyna & Zawadzki, Wojciech, 2024. "Between farms and forks: Food industry perspectives on the future of EU food labelling," Ecological Economics, Elsevier, vol. 217(C).
    • Handle: RePEc:eee:ecolec:v:217:y:2024:i:c:s0921800923003294
    DOI: 10.1016/j.ecolecon.2023.108066
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    More about this item

    Keywords

    Ecosystem services; Farm to fork strategy; Food system common agricultural policy; Food labels; Q methodology; Value chain;
    All these keywords.

    JEL classification:

    • Q15 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Land Ownership and Tenure; Land Reform; Land Use; Irrigation; Agriculture and Environment
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

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