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Welche Auswirkungen hat Industrie 4.0 auf KMU? Das Geschäftsmodell als Analyseinstrument

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  • Paul Schneider

Abstract

Der Begriff Industrie 4.0 hat sich in den vergangenen Jahren zu einem Schlagwort entwickelt, das häufig verwendet, aber zu selten in seiner konkreten Bedeutung hinterfragt wird. Insbesondere kleine und mittlere Unternehmen (KMU) haben Schwierigkeiten, das unter Industrie 4.0 subsumierte Phänomen für sich zu bewerten, und die Wissenschaft hat sie hierbei noch nicht durch eine nachvollziehbare Konzeptualisierung unterstützt. Das Geschäftsmodellkonzept ermöglicht eine systematische und kohärente Betrachtung des Phänomens aus unterschiedlichen Perspektiven. Daher wird es KMU in diesem Beitrag als Analyseinstrument vorgeschlagen und die Auswirkungen von Industrie 4.0 auf jede einzelne Geschäftsmodellkomponente analysiert, in einer Proposition zusammengefasst und anhand eines Beispiels erläutert. Die komplexen Einflüsse von Industrie 4.0 werden somit prägnant dargestellt und Handlungsimplikationen deutlich. / The term Industry 4.0 has become a widespread buzzword in recent years - frequently used but rarely questioned in its concrete meaning. Particularly small and medium enterprises (SMEs) have difficulties to assess Industry 4.0 and scholars, till now, have not helped with a sound conceptualization. The business model concept enables a systematic and coherent examination of the phenomenon from different perspectives. Therefore, this paper recommends SMEs to use the business model as a means of analysis. For each business model component, the impact of Industry 4.0 is analysed, summarized in a proposition and illustrated with an example. Thereby, the complex influences of Industry 4.0 are presented in a concise way and courses of action become clear.

Suggested Citation

  • Paul Schneider, 2016. "Welche Auswirkungen hat Industrie 4.0 auf KMU? Das Geschäftsmodell als Analyseinstrument," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 64(4), pages 253-279.
  • Handle: RePEc:dah:aeqzfk:v64_y2016_i4_q4_p253-279
    DOI: 10.3790/zfke.64.4.253
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    Cited by:

    1. Heng, Stefan, 2019. "Industry 4.0 creating a buzz in western hemisphere: But watch out for China pulling into the fast lane," MPRA Paper 100868, University Library of Munich, Germany, revised 15 Mar 2020.
    2. Paul Schneider, 2018. "Managerial challenges of Industry 4.0: an empirically backed research agenda for a nascent field," Review of Managerial Science, Springer, vol. 12(3), pages 803-848, July.
    3. Nielen, Sebastian & Kay, Rosemarie & Schröder, Christian, 2017. "Disruptive Innovationen: Chancen und Risiken für den Mittelstand," IfM-Materialien 259, Institut für Mittelstandsforschung (IfM) Bonn.

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