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Consideraciones teóricas y empíricas acerca del Resale Price Maintenance

Author

Listed:
  • David Andrés Camargo Mayorga
  • Johan Ricardo Páez Castillo
  • Ángel David Roncancio García

Abstract

Este documento, explora algunas de las consideraciones teóricas y empíricas más importantes acerca del Resale Price Maintenance (RPM) el cual se ha convertido no solo en un problema de orden económico, sino legal. Para ello, el tema se abordará en dos aspectos. En primer lugar, se describen las implicaciones teóricas del RPM, y por otra parte, se muestra la evidencia empírica encontrada a partir de una exploración documental. De manera que la reflexión planteada sugiere que las restricciones verticales evitan el free riding tanto en fabricación como en distribución, dada la tentación de aprovechar el esfuerzo de otros comercializadores en gastos de publicidad, entrenamiento de asesores, reputación de la marca, inversiones en salas de exhibición, etc., en beneficio propio, además de reducir la incertidumbre.

Suggested Citation

  • David Andrés Camargo Mayorga & Johan Ricardo Páez Castillo & Ángel David Roncancio García, 2010. "Consideraciones teóricas y empíricas acerca del Resale Price Maintenance," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
    • Handle: RePEc:col:000180:011627
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    References listed on IDEAS

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    1. Deneckere, Raymond & Marvel, Howard P & Peck, James, 1997. "Demand Uncertainty and Price Maintenance: Markdowns as Destructive Competition," American Economic Review, American Economic Association, vol. 87(4), pages 619-641, September.
    2. Anthony J Greco, 1992. "The Resale Price Maintenance Struggle," American Journal of Economics and Sociology, Wiley Blackwell, vol. 51(2), pages 173-186, April.
    3. Thomas W. Gilligan, 1986. "The Competitive Effects of Resale Price Maintenance," RAND Journal of Economics, The RAND Corporation, vol. 17(4), pages 544-556, Winter.
    4. Richard E. Romano, 1994. "Double Moral Hazard and Resale Price Maintenance," RAND Journal of Economics, The RAND Corporation, vol. 25(3), pages 455-466, Autumn.
    5. Yongmin Chen, 1999. "Oligopoly Price Discrimination and Resale Price Maintenance," RAND Journal of Economics, The RAND Corporation, vol. 30(3), pages 441-455, Autumn.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Fijación de precios de reventa; Restricciones verticales; Free riding; y Margen monopólico.;
    All these keywords.

    JEL classification:

    • D2 - Microeconomics - - Production and Organizations
    • L5 - Industrial Organization - - Regulation and Industrial Policy

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