IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2023v6p272-285.html
   My bibliography  Save this article

The Impact Of Covid-19 On The Change In Consumer Behaviour In Romania

Author

Listed:
  • DEMYEN SUZANA

    (BABES – BOLYAI UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION - RESITA)

  • TANASE ADRIAN – COSTINEL

    (BABES – BOLYAI UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION - RESITA)

Abstract

The world has faced numerous challenges in recent years, which have triggered significant changes in the behaviour of individuals. The COVID-19 crisis subjected the business environment to unprecedented trials, with multiple changes taking place in the way of business management, the influence being strongly felt in the commercial sector as well. The present work aims to analyse the impact that the COVID-19 pandemic generated on consumer behaviour in Romania, as well as the changes regarding the mentality of individuals in this regard. Thus, the results of our own research verify the hypothesis that, during the pandemic, online trade has acquired a new dimension, consumers being particularly concerned with procuring essential goods, with changes in purchasing and consumption habits taking place.

Suggested Citation

  • Demyen Suzana & Tanase Adrian – Costinel, 2023. "The Impact Of Covid-19 On The Change In Consumer Behaviour In Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 272-285, December.
  • Handle: RePEc:cbu:jrnlec:y:2023:v:6:p:272-285
    as

    Download full text from publisher

    File URL: https://www.utgjiu.ro/revista/ec/pdf/2023-06/30_demyen.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lenka Svajdova, 2021. "Consumer Behaviour during Pandemic of COVID-19," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 6(3), pages 34-37, March.
    2. Yakup Durmaz & Meral Gezici, 2022. "Covid-19 and Consumer Behavior," Noble International Journal of Business and Management Research, Noble Academic Publsiher, vol. 6(1), pages 1-16, March.
    3. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    4. Erpeng Wang & Ning An & Zhifeng Gao & Emmanuel Kiprop & Xianhui Geng, 2020. "Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 12(4), pages 739-747, August.
    5. Meghna Verma & B. R. Naveen, 2021. "COVID-19 Impact on Buying Behaviour," Vikalpa: The Journal for Decision Makers, , vol. 46(1), pages 27-40, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kristina Gligorić & Arnaud Chiolero & Emre Kıcıman & Ryen W. White & Robert West, 2022. "Population-scale dietary interests during the COVID-19 pandemic," Nature Communications, Nature, vol. 13(1), pages 1-14, December.
    2. Paweł Brzustewicz & Anupam Singh, 2021. "Sustainable Consumption in Consumer Behavior in the Time of COVID-19: Topic Modeling on Twitter Data Using LDA," Energies, MDPI, vol. 14(18), pages 1-20, September.
    3. Zaid Obeidat & Mohammad Ibrahim Obeidat, 2023. "A typology of Jordanian consumers after Covid‐19: The rational, the suspicious, and the cautious consumer," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 121-139, January.
    4. Szwajca Danuta, 2022. "The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic," Foundations of Management, Sciendo, vol. 14(1), pages 37-50, January.
    5. Pollák František & Vavrek Roman & Váchal Jan & Markovič Peter & Konečný Michal, 2021. "Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic," Management & Marketing, Sciendo, vol. 16(2), pages 134-151, June.
    6. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    7. Daniela Šálková & Aleš Hes & Petr Kučera, 2023. "Sustainable Consumer Behavior: The Driving Force of Innovation in Retail," Sustainability, MDPI, vol. 15(24), pages 1-26, December.
    8. Nishat Nigar & Md. Rukon Miah, 2020. "Shifts in Consumer Behavior Due to Corona Pandemic: A Case of Tourism and Hospitality Sector in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 4(12), pages 123-135.
    9. Stanca, Liana & Dabija, Dan-Cristian & Câmpian, Veronica, 2023. "Qualitative analysis of customer behavior in the retail industry during the COVID-19 pandemic: A word-cloud and sentiment analysis approach," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    10. Ahmadi, Iman & Habel, Johannes & Jia, Miaolei & Wei, Sarah, 2022. "Consumer stockpiling under the impact of a global disaster: The evolution of affective and cognitive motives," Journal of Business Research, Elsevier, vol. 142(C), pages 56-71.
    11. Nashwan M. A. Saif & Jianping Ruan & Bojan Obrenovic, 2021. "Sustaining Trade during COVID-19 Pandemic: Establishing a Conceptual Model Including COVID-19 Impact," Sustainability, MDPI, vol. 13(10), pages 1-20, May.
    12. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    13. Ilenia Bravo & Ilenia Colamatteo & Simona Balzano & Lucio Cappelli & Enrica Iannucci, 2024. "Consumer Behaviour Regarding Certified Food," Sustainability, MDPI, vol. 16(9), pages 1-12, April.
    14. Elena Bonel & Mauro Capestro & Eleonora Di Maria, 2023. "How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences," Italian Journal of Marketing, Springer, vol. 2023(2), pages 135-160, June.
    15. Taiyang Zhong & Jonathan Crush & Zhenzhong Si & Steffanie Scott, 2022. "Emergency food supplies and food security in Wuhan and Nanjing, China, during the COVID‐19 pandemic: Evidence from a field survey," Development Policy Review, Overseas Development Institute, vol. 40(3), May.
    16. Roberta Capello & Andrea Caragliu, 2021. "Regional growth and disparities in a post‐COVID Europe: A new normality scenario," Journal of Regional Science, Wiley Blackwell, vol. 61(4), pages 710-727, September.
    17. Mauro Bambi & Daria Ghilli & Fausto Gozzi & Marta Leocata, 2021. "Habits and demand changes after COVID-19," Papers 2107.00909, arXiv.org, revised Mar 2022.
    18. Margherita Bernabei & Silvia Colabianchi & Francesco Costantino, 2022. "Actions and Strategies for Coronavirus to Ensure Supply Chain Resilience: A Systemic Review," Sustainability, MDPI, vol. 14(20), pages 1-19, October.
    19. Peluso, Alessandro M. & Pichierri, Marco & Pino, Giovanni, 2021. "Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    20. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2023:v:6:p:272-285. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.