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Adapting Motivational Strategies for Generation Z: Integrating Intrinsic and Extrinsic Factors

Author

Listed:
  • Alexandra-Georgiana Sima

    (Bucharest University of Economic Studies)

  • Laurențiu-Dan Lazăr

    (Doctoral School of Management, Bucharest University of Economic Studies)

  • Alexandru Paru

    (Doctoral School of Management, Bucharest University of Economic Studies)

Abstract

TThis article conducts a systematic literature review to explore the evolution of motivational strategies in response to the emerging workforce dynamics, particularly with the integration of Generation Z into the global labor market. It examines how intrinsic and extrinsic motivational factors are perceived across different generational cohorts, with a focus on the unique attributes and expectations of Generation Z. The study highlights the necessity of adapting workplace motivational practices to accommodate generational differences and the increasing importance of flexibility, technological proficiency, and meaningful work in motivation strategies. It also discusses the influence of cultural and individual diversity on motivation, emphasizing the need for personalized approaches to enhance job satisfaction and retention. Through a comprehensive review of current literature, this article provides insights into effective motivational strategies that are responsive to the diverse needs of a multi-generational and culturally varied workforce, suggesting a paradigm shift in how organizations motivate their increasingly diverse employees

Suggested Citation

  • Alexandra-Georgiana Sima & Laurențiu-Dan Lazăr & Alexandru Paru, 2023. "Adapting Motivational Strategies for Generation Z: Integrating Intrinsic and Extrinsic Factors," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 37(1), pages 80-99, May.
    • Handle: RePEc:but:manage:v:37:y:2023:i:1:p:80-99
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    More about this item

    Keywords

    Employee motivation; intrinsic and extrinsic motivation; generational differences in the workplace; Generation Z characteristics; cultural influences on motivation; and personalization of motivational strategies.;
    All these keywords.

    JEL classification:

    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • J28 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Safety; Job Satisfaction; Related Public Policy
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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