Free ad(vice): internet influencers and disclosure regulation
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DOI: 10.1111/1756-2171.12359
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Cited by:
- Isaac Owusu Asante & Yushi Jiang & Xiao Luo, 2023. "Does it matter how I stream? Comparative analysis of livestreaming marketing formats on Amazon Live," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
- Ron Berman & Aniko Oery & Xudong Zheng, 2023. "Influence or Advertise: The Role of Social Learning in Influencer Marketing," Cowles Foundation Discussion Papers 2358, Cowles Foundation for Research in Economics, Yale University.
- Cao, Zike & Belo, Rodrigo, 2023. "Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing," SocArXiv b8tsg, Center for Open Science.
- Mohamed Mostagir & James Siderius, 2023. "Strategic Reviews," Management Science, INFORMS, vol. 69(2), pages 904-921, February.
- Andrea Gallice & Edoardo Grillo, 2022. "Legitimize through Endorsement," Carlo Alberto Notebooks 680 JEL Classification: C, Collegio Carlo Alberto.
- Daniel Ershov & Yanting, He & Stephan Seiler, 2023. "How Much Influencer Marketing Is Undisclosed? Evidence from Twitter," CESifo Working Paper Series 10743, CESifo.
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