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The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy

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Listed:
  • Abigail B. Schneider
  • Sunaina Chugani
  • Tavleen Kaur
  • Jason Stornelli
  • Michael G. Luchs
  • Marat Bakpayev
  • Tessa Garcia‐Collart
  • Bridget Leonard
  • Lydia Ottlewski
  • Laura Pricer

Abstract

Social media has transformed the nature of communication and simultaneously given rise to paradoxes—irresolvable situations where contradictory elements co‐exist. These paradoxes are pervasive, and they can jeopardize consumer welfare because they are difficult to navigate. In this conceptual article, we argue that the principles of wisdom provide a unique and constructive lens through which to view the social media landscape with the aim of maximizing well‐being. We illustrate three social media paradoxes at individual, interpersonal, and societal levels of analysis. We also translate wisdom theory into practical recommendations for consumers, marketers, and public policy makers to facilitate wiser use of social media. Finally, we propose avenues for future transformative consumer research on how wisdom can help consumers to fruitfully approach paradoxes in the context of social media and beyond.

Suggested Citation

  • Abigail B. Schneider & Sunaina Chugani & Tavleen Kaur & Jason Stornelli & Michael G. Luchs & Marat Bakpayev & Tessa Garcia‐Collart & Bridget Leonard & Lydia Ottlewski & Laura Pricer, 2022. "The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1127-1147, September.
    • Handle: RePEc:bla:jconsa:v:56:y:2022:i:3:p:1127-1147
    DOI: 10.1111/joca.12467
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    References listed on IDEAS

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