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Social media use and subjective well‐being among middle‐aged consumers in Korea: Mediation model of social capital moderated by disability

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  • Hyesun Hwang
  • Su‐Jung Nam

Abstract

This study investigated the moderating effect of disability on the relationship between middle‐aged consumers' well‐being and their social media use, through the mediating effect of social capital. The study used data from the South Korean National Information Society Agency's “2018 Information Divide Index Dataset.” The results showed consumers with disabilities to be less active on social media, implying that they are likely to experience restrictions on social media use, regardless of degree of disability. Degree of disability had significant moderating effects on the relationship between social media use and subjective well‐being, mediated by bonding social capital. Although bonding social capital mediated the relationship between social media use and well‐being for all consumers, the effect was stronger for consumers with severe disabilities.

Suggested Citation

  • Hyesun Hwang & Su‐Jung Nam, 2021. "Social media use and subjective well‐being among middle‐aged consumers in Korea: Mediation model of social capital moderated by disability," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(4), pages 1352-1372, December.
    • Handle: RePEc:bla:jconsa:v:55:y:2021:i:4:p:1352-1372
    DOI: 10.1111/joca.12354
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    References listed on IDEAS

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    3. Taeil Kim & Soogwan Doh, 2006. "Analysis of the Digital Divide Between Disabled and Non-Disabled People in South Korea," Asia Pacific Journal of Public Administration, Taylor & Francis Journals, vol. 28(2), pages 231-261, December.
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    6. Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Arias, Alejandro, 2018. "Social media use by young Latin American consumers: An exploration," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 10-19.
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    Cited by:

    1. Yurong Yan & Yuying Deng & Juan-José Igartua & Xiagang Song, 2023. "Does Internet Use Promote Subjective Well-Being? Evidence from the Different Age Groups Based on CGSS 2017 Data," IJERPH, MDPI, vol. 20(4), pages 1-14, February.

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