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CRM оn Relation to Internationalization Strategies

Author

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  • Plamen Ruskov

Abstract

This study examines the pivotal role of Customer Relationship Management (CRM) in the realm of international business strategy. By analysing various definitions and models of CRM, it identifies how CRM strategies align with organisational goals across different market conditions and cultural landscapes. The paper synthesizes these findings to propose a comprehensive CRM approach that enhances customer satisfaction and organisational profitability while addressing the challenges of international business operations.

Suggested Citation

  • Plamen Ruskov, 2024. "CRM оn Relation to Internationalization Strategies," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 85-101.
    • Handle: RePEc:bas:econth:y:2024:i:1:p:85-101
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    More about this item

    JEL classification:

    • F00 - International Economics - - General - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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