The Moderating Factors of Click on Intrusive Online Advertising
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- Cervellon, Marie-Cécile & Sylvie, Jean & Ngobo, Paul-Valentin, 2015. "Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 31-51.
- Lohtia, Ritu & Donthu, Naveen & Hershberger, Edmund K., 2003. "The Impact of Content and Design Elements on Banner Advertising Click-through Rates," Journal of Advertising Research, Cambridge University Press, vol. 43(4), pages 410-418, December.
- Marie-Cécile Cervellon & Jean Sylvie & Paul Valentin Ngobo, 2015. "Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape," Post-Print hal-01619879, HAL.
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More about this item
Keywords
online advertising; web-site object; behavior; click; intrusion; comprehension; characteristics of online advertising; perception.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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