Report NEP-MKT-2013-03-23This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Subhani, Muhammad Imtiaz & Hasan, Dr. Syed Akif & Osman, Ms. Amber, 2012. "Consumers recall and recognition for brand symbols," MPRA Paper 45141, University Library of Munich, Germany.
- Cawley, John & Avery, Rosemary & Eisenberg, Matthew, 2013. "The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products," IZA Discussion Papers 7247, Institute for the Study of Labor (IZA).
- Rosa Branca Esteves, 2013. "Customer Poaching with Retention Strategies," NIPE Working Papers 02/2013, NIPE - Universidade do Minho.
- Kaiser, Ulrich & Méndez, Susan J. & Rønde, Thomas & Ullrich, Hannes, 2013. "Regulation of Pharmaceutical Prices: Evidence from a Reference Price Reform in Denmark," IZA Discussion Papers 7248, Institute for the Study of Labor (IZA).
- Gemma García Ferrer & Carmen García García, 2013. "Construcción y validación inicial de una escala para medir la personalidad de los establecimientos comerciales," DOCFRADIS Working Papers 1305, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.
- Gee Hee Hong & Nicholas Li, 2013. "Market Structure and Cost Pass-Through in Retail," Working Papers 13-5, Bank of Canada.
- Martinez, Stephen W., 2013. "Introduction of New Food Products With Voluntary Health- and Nutrition-Related Claims, 1989-2010," Economic Information Bulletin 145319, United States Department of Agriculture, Economic Research Service.
- Niels Skipper & Rune Vejlin, 2013. "Determinants of Generic vs. Brand Drug Choice: Evidence from Population-wide Danish Data," Economics Working Papers 2013-05, School of Economics and Management, University of Aarhus.
- Jana Prodanova & Sonia San Martín Gutiérrez, 2013. "Todos los compradores Online de billetes de transporte no son iguales," DOCFRADIS Working Papers 1302, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.