Report NEP-MKT-2012-07-01This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Alvi, Mohsin, 2012. "Attitude Differentiates The Brand Selection (From the view of Generation Y people)," MPRA Paper 39592, University Library of Munich, Germany.
- Pussep, Anton & Harnisch, Stefan & Buxmann, Peter, 2012. "Value Creation and Firm Integration: First Empirical Evidence for the Software Industry," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 57629, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).