Report NEP-MKT-2012-01-10This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Hasan, Dr. Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "The crux of green marketing: an empirical effusive study," MPRA Paper 35688, University Library of Munich, Germany.
- Schmitz, Hendrik & Ziebarth, Nicolas R., 2011. "In Absolute or Relative Terms? How Framing Prices Affects the Consumer Price Sensitivity of Health Plan Choice," IZA Discussion Papers 6241, Institute for the Study of Labor (IZA).
- Dirk Engelmann & Alistair Munro & Marieta Valente, 2011. "On the behavioural relevance of optional and mandatory impure public goods: results from a laboratory experiment," NIMA Working Papers 45, Núcleo de Investigação em Microeconomia Aplicada (NIMA), Universidade do Minho.