Report NEP-MKT-2010-09-03This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Wolfgang Polasek, 2010. "Endogeneity and Exogeneity in Sales Response Functions," Working Paper Series 21_10, The Rimini Centre for Economic Analysis.
- HernÃ¡ndez-Mireles, C., 2010. "Finding the Influentials that Drive the Diffusion of New Technologies," Research Paper ERS-2010-023-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
- Maria Rosa Borges & Ana Sofia Branca, 2010. "The Impact of Corporate Rebranding on the Firm's Market Value," Working Papers 2010/13, Department of Economics at the School of Economics and Management (ISEG), Technical University of Lisbon..