Report NEP-MKT-2005-10-08This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Rajagopal, 2005. "Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis," Microeconomics 0510002, EconWPA.
- Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, EconWPA.