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Paulo Duarte Silveira

Personal Details

First Name:Paulo
Middle Name:Duarte
Last Name:Silveira
Suffix:
RePEc Short-ID:psi488
[This author has chosen not to make the email address public]

Affiliation

(50%) Centro de Estudos e Formação Avançada em Gestão e Economia (CEFAGE-UE)
Universidade de Évora

Évora, Portugal
http://www.cefage.uevora.pt/
RePEc:edi:cfevopt (more details at EDIRC)

(50%) Escola Superior de Ciências Empresariariais
Instituto Politécnico de Setúbal

Setúbal, Portugal
http://www.esce.ips.pt/
RePEc:edi:esipspt (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Paulo Duarte Silveira, 2019. "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 35-48.
  2. Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018. "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-13.
  3. Paulo Silveira & Cristina Marreiros, 2014. "Shopper Marketing: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 90-97.
  4. Paulo Silveira, 2001. "Marketing “Verde”: Conceptualização Teórica E Abordagem Da Distribuição Moderna Retalhista Alimentar Em Portugal," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(1), pages 61-82.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Paulo Duarte Silveira, 2019. "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 35-48.

    Cited by:

    1. Luis Miguel Ferreira & Joao Carlos Menezes, 2020. "How Costumers’ Way of Life Influence the Value Co-Creation," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 72-93.

  2. Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018. "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-13.

    Cited by:

    1. Almas Sabir & Kaouther Znaidi & Mir Nimer Abdul Qayum, 2020. "Endeavor Agility on Consumption Value through Affirming an Acceptable Degree of Utilization Esteem for New Items," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 19-34.
    2. Alencar Bravo & Darli Vieira & Thais Ayres Rebello, 2022. "The Origins, Evolution, Current State, and Future of Green Products and Consumer Research: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(17), pages 1-25, September.
    3. José Oliveira & António Azevedo & João J. Ferreira & Sofia Gomes & João M. Lopes, 2021. "An insight on B2B Firms in the Age of Digitalization and Paperless Processes," Sustainability, MDPI, vol. 13(21), pages 1-21, October.
    4. Sri Widyastuti & Muhammad Said & Safitri Siswono & Dian Andi Firmansyah, 2019. "Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 83-99.

  3. Paulo Silveira & Cristina Marreiros, 2014. "Shopper Marketing: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 90-97.

    Cited by:

    1. Bellini, Silvia & Cardinali, Maria Grazia & Grandi, Benedetta, 2017. "A structural equation model of impulse buying behaviour in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 164-171.
    2. Jennifer L. Harris & Victoria Webb & Shane J. Sacco & Jennifer L. Pomeranz, 2020. "Marketing to Children in Supermarkets: An Opportunity for Public Policy to Improve Children’s Diets," IJERPH, MDPI, vol. 17(4), pages 1-20, February.
    3. Reinares-Lara, Pedro & Martín-Santana, Josefa D., 2019. "Managing point of purchase advertising: Effectiveness in terms of recall and recognition," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 289-296.

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Co-authorship network on CollEc

Corrections

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