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Washington Macias

Personal Details

First Name:Washington
Middle Name:
Last Name:Macias
Suffix:
RePEc Short-ID:pma2787

Affiliation

Centro de Investigaciones Económicas (CIEC)
Facultad de Ciencias Sociales y Humanísticas
Escuela Superior Politécnica del Litoral (ESPOL)

Guayaquil, Ecuador
https://oese.espol.edu.ec/
RePEc:edi:icespec (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Macías Washington & Cerviño Julio, 2017. "Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity," Management & Marketing, Sciendo, vol. 12(3), pages 346-360, September.
  2. Washington Macías & Shirley Espinoza & Lisset Gutiérrez & Regina Rodríguez, 2015. "Students’ perceived risk and investment intention: the effect of brand equity," Management & Marketing, Sciendo, vol. 10(3), pages 208-225, October.

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