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Maja Šerić
(Maja Seric)

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First Name:Maja
Middle Name:
Last Name:Seric
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RePEc Short-ID:per164
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Research output

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Articles

  1. Maja Šerić & Irene Gil Saura, 2012. "Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(1), pages 67-83.
  2. Šeric, Maja & Gil Saura, Irene, 2011. "Análisis De Los Hoteles De Alta Categoría De Croacia Desde El Enfoque Hotel-Huésped / Analysis Of High-Quality Hotels Of Croatia From The Hotel-Guest Approach," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 17(3), pages 127-149.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Maja Šerić & Irene Gil Saura, 2012. "Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(1), pages 67-83.

    Cited by:

    1. Asli D. A. Tasci, 2020. "Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 36-59, March.
    2. Wadim Strielkowski & Jing Wang & Stephen Platt, 2013. "Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 161-176.

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